Concealers can be a royal pain in the behind.  It’s too light. Too dark. It looks dry. Am I peeling?

To avoid these issues, there are two things you should pay extra attention to: the concealers you buy, and the correct ways to apply them. 

Image of a woman with a bright, even looking face.

1. Choosing The Right Product

Shopping online is the perfect solution for customers who don’t have the time of means to get the products they need at a physical shop. But when it comes to makeup, you might want to get your girls (or guys) together to make the trip.

At the store, you have the benefit of trying and comparing several items at the same time. If you are unsure of the shade you need, don’t rely on the computer. Many people make the mistake of buying online based on product images. The color looks like it can blend well with your complexion, but often times, that is not the case.

One of the biggest problems is getting the wrong color, according to Los Angeles makeup artist Kate Warren. “People choose a color that is too light,” she said. “You think light covers dark circles, but actually you need [something] close to the rest of your skin color for the base coverage, then possibly you would add a brightener on top.”

Though many people have this issue, it is easy to prevent. When you are at the store, do several swatches under your eye. The similar shades will soon stand on their own as their nuances become heightened against your skin. From there, it becomes clearer which shades best matches your complexion.

Shades? Yes, because one may not be enough. For complete coverage, consider buying a concealer for your face, and another for underneath your eyes. 

Generally speaking, the color of your concealer should be an exact match with your skin tone. For your under-eye area, choose a color that is one or two shades lighter than your complexion.

Now that you know how to choose the right concealer, let’s talk about a few key rules to help you create and maintain the look you desire.

Image of brushes that can be used to give your face a natural look.

2. Properly Applying Your Concealer

A question many people have is “Should I apply the concealer before or after foundation”? Honestly, it depends on you. The order in which you apply these products does not affect the final result. 

Before you even think about putting your makeup on, make sure your face is clean and moisturized. You know that peeling appearance we referenced earlier? Well, you can blame that on dry skin. All you need is a light layer of facial lotion. Too much will not allow the makeup to set in, making it easy to run throughout the day.

Next, use your finger, brush, or sponge to dab a small amount of concealer on the dark areas and discolorations. Blend it into your skin until any visible lines disappear. To achieve the most natural look, use a brush. 

Concealers are crucial to giving your face a bright and smooth appearance. While foundation provides an even base, concealers allow that look to pop by freeing it of imperfections. There is no reason to use it all over your face, so don’t overdo it.

Image of woman having makeup applied.